What My Most Recent Posts' Analysis Taught Me

I used to wonder why some of my posts got shared while others just sat there. Not ignored exactly. Just… unseen. Then yesterday, as I was catching up on my saved articles, I noticed something.

A creator on Substack has been posting daily(long-form) for 44 days. And there was one person who had reshared every single post—from day one to day forty-four. That actually caught my eye. Because that says something. Something made that one reader not just share a post once, but keep sharing consistently.

It made me ask myself: What makes something shareable?

After comparing my own posts—the ones that got shared versus the ones that didn’t—I realized something simple:
People don’t share posts just because they’re good. They share because they feel something or they get something.

So let’s talk about those two.

1. Make Them Feel Seen

People share what mirrors their own experience.
When a reader thinks, “That’s me,” they want someone else to feel that same recognition.

So instead of:

“Keep showing up even when it’s hard.”

Write something that shows you understand:

“Some days I write something I care about, then stare at it for ten minutes wondering if it even matters. Then I post it anyway, because hiding it feels worse.”

The first sounds like advice. The second sounds like truth. And people love lived truth.

2. Be Genuinely Helpful

People share content that solves a problem so clearly, it practically hands the solution to someone else. They’re thinking: “Here’s a shortcut someone needs,” or “This is exactly what they should know.”

Not vague advice. Not motivation that’s just platitudes. Real, actionable help someone can use right away.

Not:

“Improve your writing.”

But:

“Before you publish, ask: What one line will my reader remember if they forget everything else? Fix that line. Your whole piece tightens.”

That’s the kind of sentence someone screenshots and sends to a friend. When your content delivers help this clear, people share it because it actually benefits someone—and it makes them look smart doing it.

What I Learned From My Own Posts

My most-shared piece got 12 restacks. It wasn’t my best writing. But people actually felt seen in the words. They told a personal story, and sharing that felt refreshing and satisfying for them.

Try This Today

Write one line that makes someone feel seen.
Add one line that makes their day easier.
Post it.

That’s how you start writing work that moves people—and gets shared.

This analysis really validates what we teach in IMPACT. To bake Transferable Value into your writing and make it something people want to share, you need to focus on what makes readers feel seen and genuinely helped.

IMPACT gives you the full framework to do this consistently, while also showing how to build engagement, resonance, and momentum across every piece you publish.

👉 Get IMPACT today and start writing work that people remember, share, and act on.